Facebook Breaks into UK Top 10 Property Rankings for First Time
Google Sites remained the top Web property in the UK with nearly 29.3 million visitors, reaching 89% of the online population – while Facebook.com broke into the top 10 for the first time, according to...
View ArticleAdvertising Spending Targeting African-Americans Exceeds $2.3B a Year
Advertising spending on media outlets that reach African-American consumers totaled $2.3 billion for the period October 1, 2006 through September 30, 2007, according to the first 12-month analysis of...
View ArticleSearch Advertising Performance Improves as Google Strengthens Market Lead
Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same...
View ArticleTop 10 Entertainment & New-Release Movie Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleThe Conference Board Consumer Confidence Index Declines in January
The Conference Board Consumer Confidence Index, which had improved moderately in December, gave back those gains in January and now stands at 87.9 (1985=100), down from 90.6 in December. (more…)
View ArticleObama Leads in Buzz, Favorite Web Destinations by Party Affiliation Issued
In the weeks (January 1-29) leading up to Super Tuesday, Barack Obama drove the largest share of blog discussions* among the presidential candidates still in the running, accounting for 0.59% of the...
View ArticleSuper Bowl Advertiser Blog Buzz Volume Highest for Pepsi
Collective Intellect has issued results from its analysis of Super Bowl XLII advertiser blog buzz during and immediately after the game, reports Adrants. Among the findings: (more…)
View ArticleTop 10 Ad Revenue Generating Sites by Genre – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleValentine’s Day Cost of Love: $128
On average, the price placed on love – that is, the amount intended to be spent on Valentine’s Day – is $128.00 ($166 spent by men, and $90 spent by women), according to the Brand Keys bi-annual...
View ArticleMobile 411 Users on the Go and Ready to Buy
Mobile directory assistance (DA) users are consumers on the go who expect and want accurate results immediately – and tend to have an intent to buy, constituting an important subset of mobile audiences...
View ArticleSuper Bowl Advertisers Fumble in Search and Social Media but Make Other Gains
Some of the biggest brands in the world vie to capitalize on the buzz created by their Super Bowl commercials, but not all advertisers were able to maximize their multimillion-dollar investments by...
View ArticleAny Time Is Prime Time Online for TV Shows, DVR Ad-Skipping Up
Nearly 80 million Americans (43% of the online population) have watched one of their favorite TV shows on the Internet, up significantly from 12 months ago when that figure was just 25%, according to...
View ArticleMarketers’ 2008 Priorities: Database and Analytics
Marketers are placing an emphasis on increased resources for database and analytics to support marketing efforts, with 67% of them agreeing this is the area that calls for the most investment of...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-02-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleMore ‘What If’ Data Issued on Yahoo-Microsoft Combo
Both Hitwise and comScore issued additional data this week on what sort of market player would be created with a potential merger of Yahoo and Microsoft’s MSN, in terms of reach of online properties,...
View ArticleOne-Third of Health Services Advertising Spend Is for DM Campaigns
Health services companies spent $2.4 billion on direct marketing advertising in 2007, resulting in $28.7 billion in sales – or an ROI of $11.86 for each dollar spent – according to a new report by the...
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Google Holds Steady at 66% of US Searches, Ask.com Share Up 19% YOY
Google accounted for 65.98% of all US searches in the four weeks ended January 26, while Ask.com’s share – 4.21% – was up 19% year over year, according to Hitwise. Yahoo Search and MSN Search received...
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